EXHIBITION ROI

Free Live Masterclass · Fri, 16 Oct · 4:00 PM IST

TURN EXHIBITION VISITORS
INTO REAL BUSINESS
OPPORTUNITIES.

Attract the right buyers, qualify every conversation, and turn exhibition interest into a focused sales pipeline.

Sudhir Makhija
100+Exhibitions
India & abroad
21+ yearsBuilding businesses
5Businesses built
2×Amazon
Bestselling Author

Sudhir Makhija

India’s Exhibition and Branding Expert

Businesses built by Sudhir

M-CORE Optical Fibre Cable
Divine Eye Security Systems
Kabelite
Register FREE →

FEATURED IN TOP EXHIBITIONS LIKE

WHAT BUSINESS OWNERS SAY

“10–12 saal se exhibitions kar rahe the. Sudhir ke saath kaam karke samajh aaya ki kya miss kar rahe the. Is baar stall right audience se bhara raha.”
Shagun Banga

Shagun Banga

Director, Technocrat Machines

“Ab exhibition 3 din ka event nahi, poora campaign lagta hai. Planning se follow-up tak results track karte hain. Aur hamara exhibition ROI 2X tak badh gaya hai.”
Mohit Gupta

Mohit Gupta

Director, Shazia Rice (HR Exports)

“Sudhir helped us attract not just more footfall, but the right audience. His inputs on booth positioning and authority building opened bigger business opportunities.”
Ankur Sonthalia

Ankur Sonthalia

CEO & Director, Raunak LLP

“Sudhir bhai ne sab organise karne mein help ki. Saath mein book launch hui, jisse hamari authority aur positioning strong hui.”
Varun Agrawal

Varun Agrawal

Managing Director, Mobatree

Excerpts from client testimonials · Individual results vary.

10 Is this for you?

Built for B2B businesses that take exhibitions seriously.

WHO THIS IS NOT FOR

  • Businesses exhibiting only because everyone else does
  • People seeking overnight orders or magic tricks
  • Those focused only on maximum visitor count
  • Those unwilling to follow up systematically
  • Primarily B2C businesses where exhibitions are not an important growth channel

WHO THIS IS FOR

  • Invest significantly in exhibitions
  • Get visitors, but conversion is unclear
  • Collect leads, but conversion is inconsistent
  • See follow-up drop after the event
  • Have old exhibition databases
  • Want better buyers rather than just more footfall
  • Want exhibitions to become measurable

This Is For B2B Business Owners Serious About Turning Exhibition Investment Into Business.

08 What you’ll learn

B.D.A. Framework

BEFORE

ATTRACT THE RIGHT PEOPLE

  • Define success before spending
  • Identify ideal buyers
  • Invite existing + potential buyers
  • Give each audience a reason to visit
  • Communication > Decoration
  • Address desires/objections
  • Prepare roles

DURING

IDENTIFY THE RIGHT OPPORTUNITIES

  • Don’t treat every visitor equally
  • L1 qualification
  • L2 sales/marketing conversation
  • Reserve founder/senior time for important opportunities
  • Hot/Warm/Cold
  • Capture useful sales information
  • Morning huddle/daily review

AFTER

TURN OPPORTUNITIES INTO BUSINESS

  • Prioritised follow-up
  • Different Hot/Warm/Cold journeys
  • Lead → Meeting → Requirement → Proposal → Order
  • Nurturing
  • Reactivation
  • Measurement
  • ROI review

YOUR EXHIBITION BEFORE VS AFTER

WITHOUT A CLEAR SYSTEM

Counting footfall, without knowing the return.

Visiting cards collected, then forgotten.

The same follow-up for every visitor.

Spending again without reviewing the last exhibition.

WITH THE EXHIBITION ROI FRAMEWORK

Set commercial objectives before you spend.

Capture buyer needs and prioritise opportunities.

Follow up based on interest and readiness.

Measure outcomes and improve your next exhibition.

YOUR EXHIBITION ROI ACTION KIT

Six practical resources. Included FREE and shared during the live masterclass.

SHARED DURING THE MASTERCLASSBefore Exhibition Planning Checklist — set your objectives, budget and team responsibilities before the stall opens.
Individual value ₹1,500
INCLUDED FREE
SHARED DURING THE MASTERCLASSIdeal Visitor and Buyer Planner — identify who you want to meet and give them a reason to visit.
Individual value ₹1,500
INCLUDED FREE
SHARED DURING THE MASTERCLASSLead Qualification Framework — separate serious opportunities from casual enquiries.
Individual value ₹2,000
INCLUDED FREE
SHARED DURING THE MASTERCLASSDaily Exhibition Review Sheet — review conversations, opportunities and next steps each day.
Individual value ₹1,000
INCLUDED FREE
SHARED DURING THE MASTERCLASSPost-Exhibition Follow-Up Tracker — give every opportunity an owner and a clear next action.
Individual value ₹2,000
INCLUDED FREE
SHARED DURING THE MASTERCLASSExhibition ROI Scorecard — connect your exhibition investment with commercial outcomes.
Individual value ₹2,000
INCLUDED FREE

03 Exhibition ROI calculator

What Did Your Last Exhibition Actually Return?

Enter approximate numbers from your last exhibition. Nothing you type here is saved or sent anywhere.

Sudhir Makhija

07 Meet Sudhir Makhija

I’ve Been On Your Side Of The Stall.

India’s Exhibition and Branding Expert • Entrepreneur • Manufacturer • Amazon Bestselling Author

Exhibition ka kharcha, team ki mehnat aur buyer ke follow-up ka pressure—main khud is journey ka hissa raha hoon.

Director, M-Core Industries Pvt. Ltd.

21+ YEARS

Building businesses

100+

Exhibitions — experience across exhibitions and markets

INDIA + INTERNATIONAL

Delhi, Mumbai, Chennai, Kolkata, Hyderabad, Coimbatore, Visakhapatnam, Vijayawada; international exposure including Dubai, Cape Town and London.

Businesses spent serious money but very few could clearly connect:

Investment→Visitors→Leads→Opportunities→Orders→Revenue

What If We Stopped Looking At Exhibitions As Events And Started Looking At Them As Revenue-Generating Assets?

That became EXHIBITION ROI.

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The Exhibition ROI Playbook by Sudhir Makhija — book cover

The framework behind this masterclass

The Exhibition ROI Playbook

Before. During. After.

Reader with The Exhibition ROI Playbook 1
Reader with The Exhibition ROI Playbook 2
Reader with The Exhibition ROI Playbook 3
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EVERYTHING YOU’RE GETTING

Live masterclass with Sudhir · 90 minutes₹10,000

Before Exhibition Planning Checklist₹1,500

Ideal Visitor / Buyer Planner₹1,500

Lead Qualification Framework₹2,000

Daily Exhibition Review Sheet₹1,000

Post-Exhibition Follow-Up Tracker₹2,000

Exhibition ROI Scorecard₹2,000

TOTAL VALUE:
₹20,000FREE FOR A
LIMITED PERIOD
⚡ FREE LIVE MASTERCLASS   ⚡ ACTION KIT INCLUDED   ⚡ REGISTRATION CLOSES 16 OCT   ⚡ FREE LIVE MASTERCLASS   ⚡ ACTION KIT INCLUDED   ⚡ REGISTRATION CLOSES 16 OCT  
CLAIM YOUR FREE SEAT (WORTH ₹20,000)

Friday, 16 October 2026 · 4:00 PM IST · Live Online

Reserve your free seat

EXHIBITION ROI MASTERCLASS
Before. During. After.

Takes under a minute. Your confirmation comes on WhatsApp and email.

Friday, 16 October 2026 · 4:00 PM IST Onwards

Live Online · Free · With Sudhir Makhija

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Fri, 16 Oct, 2026 · 4:00 PM IST · Live Online · Free

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FAQ

Questions business owners ask.

Is this only for manufacturers?

No. It is relevant to manufacturers, traders, brand owners, distributors, exporters and importers.

We already do many exhibitions. Will this still help?

Yes. Experienced exhibitors can still find gaps in their system. Shagun has done exhibitions for 10–12 years and Mohit has 15 years of international exhibition experience — read what changed for them above.

Will this help us get more footfall?

No. The focus is getting more commercial value from the right visitors, not increasing visitor numbers.

We already get leads. What’s the problem?

Getting leads is only the start. Qualification, follow-up and conversion are the next problem — that’s where most of the value is lost.

What about our old exhibition leads?

Reactivation is part of the framework. Old exhibition databases contain opportunities you have already paid to acquire.

Is this sales training?

No. It covers the full exhibition journey: Before, During and After.

Do you guarantee revenue?

No. The masterclass is about a better process and better measurement, not guaranteed orders.

Is it free? How long is it?

Yes, the live masterclass is free. It starts at 4:00 PM IST on Friday, 16 October 2026 and runs for 90 minutes, including Q&A.

How will I join the session?

After you register, you'll get a confirmation on WhatsApp and email. Join our WhatsApp group from the link on the confirmation page or in the confirmation email; session updates are shared there. If you don't see the email, please check your spam or promotions folder.

Will there be a recording?

No, the session will not be recorded or shared, so joining live is best.